Business Finance Homework Help. Regent University ABC Motor Company Consumer Behavior Proposal
“text”: “Business Finance Homework Help. Regent University ABC Motor Company Consumer Behavior Proposal
ABC Motor Company Consumer Behavior Proposal OutlineYou are a consumer behavior consultant, for Integrity Research Corporation, a full-service marketing research and development company. Your client, ABC Motor Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new luxury hybrid car. You must develop marketing strategies to attract Generations X and Y in domestic and foreign markets. The company has a $40 million advertising budget for the new car model launch in the United States and China.Create a proposal letter and outline at least 700 words for the ABC Motor Company, Board of Directors. This introductory letter will provide an outline, for the Week 8 Final Project in brief sections. Please address the following areas in your correspondence:o Introduction · Define consumer behavior and explain why it is important.· Research both the competition and current information on luxury vehicles. Based on your research, what is the current consumer perception of luxury vehicles?o Project definition· Based on current information, what marketing strategies do you recommend? o Program objectives· List the objectives of the study, making sure you explain the connection between the research and marketing strategies and how knowledge structures influence consumer behavior and their decision making process. o Scope· Identify the scope of the research, geographical parameters, customer groups, or market segments to be studied. Using research, describe your consumer buyer and identify your target market?s demographics for Generations X and Y. · Analyze the African American, Hispanic, and Asian-American subculture and the unique marketing aspects it entails. Business Finance Homework Help”,
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ABC Motor Company Consumer Behavior Proposal Outline
You are a consumer behavior consultant, for Integrity Research Corporation, a full-service marketing research and development company. Your client, ABC Motor Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new luxury hybrid car. You must develop marketing strategies to attract Generations X and Y in domestic and foreign markets. The company has a $40 million advertising budget for the new car model launch in the United States and China.
Create a proposal letter and outline at least 700 words for the ABC Motor Company, Board of Directors. This introductory letter will provide an outline, for the Week 8 Final Project in brief sections. Please address the following areas in your correspondence:
o Introduction
· Define consumer behavior and explain why it is important.
· Research both the competition and current information on luxury vehicles. Based on your research, what is the current consumer perception of luxury vehicles?
o Project definition
· Based on current information, what marketing strategies do you recommend?
o Program objectives
· List the objectives of the study, making sure you explain the connection between the research and marketing strategies and how knowledge structures influence consumer behavior and their decision making process.
o Scope
· Identify the scope of the research, geographical parameters, customer groups, or market segments to be studied. Using research, describe your consumer buyer and identify your target market?s demographics for Generations X and Y.
· Analyze the African American, Hispanic, and Asian-American subculture and the unique marketing aspects it entails.
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